T-Hub
Redefining Government Innovation
T-Hub is India's largest government-backed innovation hub. We partnered with them to reshape their brand narrative and digital presence, positioning them as the definitive launchpad for startups in India.
50,000+
Founders Engaged
200+
Startups Supported
40%
Brand Awareness Lift
The Challenge
T-Hub needed to evolve from a regional incubator to a nationally recognized innovation ecosystem. The challenge was crafting a narrative that resonated with both founders seeking support and corporations looking for innovation partners.
Our Approach
- 1Conducted extensive stakeholder interviews with 50+ founders and corporate partners
- 2Developed a new positioning framework centered on "Beyond Incubation"
- 3Created a content strategy highlighting success stories and ecosystem impact
- 4Redesigned digital touchpoints to reflect the evolved brand identity
Services Provided
BTL understood our vision and translated it into a narrative that truly captures what T-Hub stands for.
Mahankali Srinivas Rao
CEO, T-Hub
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hello@beyondtheloop.inLocations
Hyderabad, India
Dubai, UAE
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